Confidential 2021 Alteryx, Inc. 29 Strong Unit Economics Underpin Powerful Financial Model 1 See the Appendix for a reconciliation of GAAP to non-GAAP financial measures. 2 Alteryx adopted the new revenue recognition accounting standard Accounting Standards Codification (ASC) 606 effective January 1, 2018 on a modified retrospective basis. Financial results for the reporting periods during 2018 and 2019 are presented in accordance with the new revenue recognition standard. Historical financial results for the reporting periods prior to 2018 are presented in conformity with amounts previously disclosed under the prior revenue recognition standard ASC 605. Non-GAAP % of revenue 1 2017 2018 2 2019 2 2020 2 Gross Margin 85% 92% 92% 93% Research and Development 21% 16% 15% 17% Sales and Marketing 49% 41% 43% 45% General and Administrative 20% 16% 16% 15% Operating Margin (5%) 19% 18% 16% Free Cash Flow Margin 12% 8% 5% 10% Drivers Long Term Target Sustained levels 90%-92% Continued innovation 15%-17% Balanced growth 28%-30% Economies of scale 9%-11% Scale and efficiency 35%-40% Economies of scale 30%-35% Target Operating Margin