Strong Unit Economics Underpin Powerful Financial Model Target Operating Margin Non-GAAP 1 2 2 2 % of revenue 2017 2018 2019 2020 Drivers Long Term Target Gross Margin 85% 92% 92% 93% Sustained levels 90%-92% Research and Development 21% 16% 15% 17% Continued innovation 15%-17% Sales and Marketing 49% 41% 43% 45% Balanced growth 28%-30% General and Administrative 20% 16% 16% 15% Economies of scale 9%-11% Operating Margin (5%) 19% 18% 16% Scale and efficiency 35%-40% Free Cash Flow Margin 12% 8% 5% 10% Economies of scale 30%-35% 1 See the Appendix for a reconciliation of GAAP to non-GAAP financial measures. 2 Alteryx adopted the new revenue recognition accounting standard Accounting Standards Codification (“ASC”) 606 effective January 1, 2018 on a modified retrospective basis. Financial results for the reporting periods during 2018 and 2019 are presented in accordance with the new revenue recognition standard. Historical financial results for the reporting periods prior to 2018 are presented in conformity with amounts previously disclosed under the prior revenue recognition standard ASC 605. Confidential │ ©2021 Alteryx, Inc. 29