Coca-Cola

8 CASE STUDY coca-colacompany.com ALTERYX + COCA-COLA TASTE THE FEELING: COCA-COLA + ALTERYX Visiting The Coca-Cola Company headquarters in downtown Atlanta feels a bit like stepping back in time, while simultaneously catching a glimpse of the future. Coca-Cola’s long and storied history “The part I play in that vision is begins in 1886, when imaginative behind the scenes. Picture all the pharmacist Dr. John S. Pemberton took places you could buy a Coca-Cola his most recent invention, a concentrated within a one-mile radius of your syrup, to his local pharmacy, where it home. Now think about that idea at a was to be served from the newfangled larger scale—all the places you could soda fountain. During his first year in get a Coca-Cola product across the business, Pemberton sold approximately globe. That’s the volume of data we nine glasses of Coca-Cola a day. Today, deal with every day,” Jay explains. over 1.9 billion Coca-Cola beverages are enjoyed daily around the globe. “My role is explicitly analytical, but in today’s day and age, every group How did Coca-Cola grow from a modest is dependent on data, from audit and neighborhood concoction to one of finance to production and delivery. the most beloved beverages and iconic We need to understand every single brands in the world? The answer to that step of our customers’ journey to question is as mysterious as the top- continue delivering on our promise secret Coca-Cola recipe itself, yet one of happiness. thing is crystal clear. Over the years, ALTERYX IS ONE OF THE Coca-Cola has managed to balance a commitment to its rich history with a PLATFORMS WE USE TO relentless pursuit of innovation around MAKE SENSE OF ALL THAT one simple goal: making people happy. ESSENTIAL INFORMATION I’ve worked at Coca-Cola for 18 years,” We use Alteryx to merge, prepare, and offers Jay Caplan, Senior Business analyze data from multiple disparate Analytics Manager at Coca Cola. “A lot of sources and make our insights things have changed—the campaigns, the accessible across the organization. trends, the technology—but our vision It’s the key to unlocking the value of has stayed the same. our data. COCA-COLA STILL REPRESENTS PAUSING FOR A MOMENT OF HAPPINESS. Alteryx + Coca-Cola